Once upon a time, two little boys assembled imaginary worlds together out of colorful building blocks in a South African preschool. When they grew up, they built a company— and it’s compiled of the same vivacity and playful creativity which propelled them in boyhood.
ROOI is the manifestation of a grown-up vision to offer a holistic and thoughtful approach to brand design. It began with the recognition of a need. In a market dominated by the costly agency model, typified by the fragmentation of marketing and design services, the needs of small to medium sized companies are falling through the cracks.
ROOI puts all the pieces back together, offering their clients a synchronized well of creative ideas and services backed by intuitive strategy. As well, a holistic design approach ensures consistency in the brand stories ROOI helps their clients tell. What’s more? ROOI stands for responsible design, and won’t propose any solutions which they can’t stand proudly behind.
Your brand is more than a logo. It’s a collection of thoughts, feelings and experiences which energize and shape the way you interact with your clients and curious outsiders.
We design the stories that turn companies into brands— capturing the essence of all those thoughts, feelings and experiences, and weaving them into every color, tone, and form that meets the world and tells your tale.
Put the stationery down because it’s show time. A website performs far beyond the basic function of a business card— it signals your existence to the world. It’s the perfect place for you to tell your story, as well as to launch your wider communications campaign. We illustrate your story in style, and show you how to leverage the vast possibilities that a web platform opens up for your brand.
There’s a community out there that wants exactly what you’re offering. We help you tap-in and get connected. And not by approaching your marketing strategy with a jargon-filled linguistic façade; but through intuitively crafted language that tunes-in with the right people, in the right way, and at the right time.
Don’t let the conversation continue without you. Show the human side of your brand and engage with your customers on the same platforms they tune into on a daily basis. Having a social media presence not only increases your find-ability, it also gives you access to invaluable customer feedback and future insights.
You’ve reached that key moment. Your ideas are charged for take-off, but the seemingly daunting task of getting off the ground has left you immobilized. With 20 years of collective industrial design experience, we help you materialize your ideas into a working product and, at long last, launch your vision into creation.
How you sell is more important than what you sell; at least when it comes to your bottom line. Selling, whatever the medium, requires an understanding of your buyer. We delve into your buyer’s psyche; identifying the complexities shaping their decisions, and how you can pattern your tactics accordingly for exciting results.